The Local Core|The Local Identity
THE LOCAL INTERNET|The Local Internet
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THE LOCAL IDENTITYOne persistent identity for each business, organization and place.
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Get your business or organization on The Local Internet — free

Find and claim an existing business or organization, or add yours free. Create your authoritative record and become eligible for discovery across The Local Internet Network. No credit card required.

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  • One Business Record
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About

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Explore
  • The Local Start
  • Discover
  • Local Internet Search
  • Local Internet Navigator
For Businesses
  • One Business Record
  • Claim Your Record
  • Add My Business Free
  • One Local Platform
The Network
  • The Local Internet Network
  • The Local Grid
  • The Local Surfaces
  • Network Directory
About
  • The Local Core
  • Architecture
  • Local Internet Labs — Future Research
  • Founder

How It Fits Together

Infrastructure → Database → Graph → Grid → Distribution → Surfaces → Visibility

Explore The Local Internet →

You are on The Local Identity. The Local Identity is one surface of The Local Internet. The shared infrastructure beneath it — one application, one record model, every configured surfaces — is the same everywhere. Nothing here is duplicated: every listing is a single row read through a publication.

Follow the build → Local Internet Updates

The Local Identity · The Local Internet

A participating surface of The Local Internet. Owned and stewarded by Local Internet Holdings. Developed and operated by Local Internet Group.

  • About
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  • Editorial Standards
  • Business Record Standards
  • Business Article Standards
  • Sponsored Content Policy

A front door to The Local Core

The Local Identity

One persistent identity for each business, organization and place.

Implemented Each entity has one record and one public reference, shown through the Registry.

Persistent business identity

Each business, organization and place has one record and one public reference that stays the same on every destination that shows it. Corrections update that record; they never create a copy.

Business Record relationships

Organizations connect to each other and to places only through approved relationships. Unapproved or withdrawn relationships are not shown or counted.

Listed, Claimed and Verified

Listed: the record exists. Claimed: an owner's claim was approved. Verified: a reviewer confirmed the record. Each status is separate, and one never implies the next.

Identity is not verification

Identity says which record this is. Verification says whether facts about it were checked. A record can have a stable identity without being claimed or verified.

Separate accounts vs. independent review

The system requires the approving account to differ from the submitting account. That alone does not prove two different people reviewed it; independent human review is established only when separate people operate those accounts.

The Business Record Journey

Identity is the first step of the Business Record Journey: one record is listed, may be claimed and verified, and is then shown on destinations that publish it.

Shared Local Core infrastructure

Identity is a view of The Local Core's shared registry. This site owns no records of its own.

Live from the records

Verified records and their public references

  • Northland Advertising LLCORG_F6128BD7C4
  • Northland Neighbors FoundationORG_C1A897E580
  • Riverbend Youth AllianceORG_26C81537DE

1

Approved organization relationships

2

Approved organization–place relationships

Limitations

  • Only approved relationships are counted.
  • Internal identifiers, claims, evidence and reviewer identities are never shown.
  • Account separation does not establish independent human reviewers.

Continue in The Local Core

  • Business Record Journey
  • Core Identity capability